We were asked to make a mode of action film for Zovirax Duo. After doing some competitor research, we realised these films were often hard to understand and sometimes used science in a way that was intimidating. We wanted to make a film that was accessible to everyone, reassuring and found a way of visualising the unique dual action of the product. We made a two different durations and made 4:5 versions for social formats too.
Client: GSK
Agency: Digitas
Production Company: Hocus Pocus Studio
Creatives: Lucy Green & Ryan Timms
Creative Director: Rob Ferneyhough