The American Express Platinum Card relaunched around the world with a metal card. Amex wanted something to highlight the new form factor. We follow it’s creation from raw material, through liquid to solid and finally finished card. A whole suite of assets were created which were adopted all over the world in 13 markets. The initial campaign was for social channels but the spots have been used across platforms including digital, TV, cinema campaigns and out of home.
Client: American Express
Agency: Digitas
Production Company : Mainframe
Creative Director: Rob Ferneyhough
Created to show how everyday spending on your family can add up to something pretty special with American Express Membership Rewards. We took a simple scenario of a boy in his bedroom and brought his everyday objects to life, subtley incorporating the elements of Amex branding in different objects, his wallpaper, pencil case and tie. Made for use across digital and social channels.
Client: American Express
Production Company: Hocus Pocus Studio
Creative Director/Director: Rob Ferneyhough
I was asked to help write a Coco Pops commercial for the new reduced sugar recipe. We set about creating a new world for Coco, the ad tested extra-ordinarly well and the world has formed the basis for subsequent digital campaigns.
Client: Kellogg’s
Agency: Digitas
ECD: Peter Drake
Creative: Rob Ferneyhough & Peter Drake
Created to help prospective customers understand what Amex's 20,000 point welcome bonus could get them. Targeting travel and DIY, we made a square in-feed social post and a 16x9 version for preroll.
Client: American Express
Agency: Digitas
Director: Rob Ferneyhough
Yoplait came to Nickelodeon wanting to change perceptions around Petits Filou, which was seen as trusted by parents but not seen as fun by kids. We made a commercial and a series of sponsors credits. After some advanced cardboard engineering the campaign proved very successful.
Client: Yoplait
Production: Nickelodeon
Creative Director/Director: Rob Ferneyhough
We were asked to create a campaign for Westin Hotels to highlight their wellness programme. We went for an illustrative approach with all the illustrations created in-house. The campaign was used online and in social in the UAE and South Africa.
Client: Marriot Hotels
Production Company: Hocus Pocus Studio
Illustration: Philipa Rabbit
Creative Director: Rob Ferneyhough
Amex wanted to target a millenial audience to show them that they could use their rewards points in a whole variety of every day ways. We made three different executions with three different partners, Uber, Starbucks and Deliveroo and then created versions for use on digital and social channels.
Client: American Express
Production Company: Hocus Pocus Studio
Creatives: Lee and Jade Trott
Creative Director: Rob Ferneyhough
A series of six sponsors credits for Persil and Comfort Pure on Nick Jr and Nick Jr Too. The brand position for Nick Jr is 'every day's an adventure' so I wrote a series of scripts centred around animals who all had messy adventures. The fun was finding different ways for them to end up white and fluffy. Scroll down to see all six spots.
Client: Unilever
Animation: Picnic Studios
Writer & Creative Director: Rob Ferneyhough
Won at pitch, these films were created to highlight the benefits for existing members referring a friend. Made for Amex’s Content Exchange and designed for social, they were delibarately created with adapation in mind. Working to a tight schedule and budget we created two films in a day. Since launch they have been used by 8 different markets around the world.
Client: American Express
Agency: Digitas
Production Company: Prodigious
Writer, Director & Creative Director: Rob Ferneyhough
When Dr Marten's collaborated with MTV to make some boots featuring Mike Judge's characters, we decided to recreate the original cartoon set in real life, but made entirely out of paper.
The resulting stills were used worldwide for publicity materials for online, social, print and in-store.
Client: Dr Marten's
Art Director: Mary Stephenson
Creative Director: Rob Ferneyhough
We were asked to make a mode of action film for Zovirax Duo. After doing some competitor research, we realised these films were often hard to understand and sometimes used science in a way that was intimidating. We wanted to make a film that was accessible to everyone, reassuring and found a way of visualising the unique dual action of the product. We made a two different durations and made 4:5 versions for social formats too.
Client: GSK
Agency: Digitas
Production Company: Hocus Pocus Studio
Creatives: Lucy Green & Ryan Timms
Creative Director: Rob Ferneyhough
This time-lapse film takes you from Rio to the beaches of Thailand in three minutes. It was shot with one camera, three lenses and a lightweight motion control head, all the kit fitted into a small daypack and shows what's possible with light-weight equipment and a round the world ticket.
Time-lapse photography: Rob Ferneyhough
Music: Meducktions
The BBC conducted some research into how people consume news across screens. It had never been done before and came up with some very interesting results.
We came up with this explainer video to help the sales team communicate their findings to potential advertisers.
Client: BBC Worldwide
Writer & Creative Director: Rob Ferneyhough
Motion Graphics: Paul Roberts
This was part of a larger cross-platform campaign for Hasbro's Equestria Girls range of products. This piece of branded content shows final stage of the campaign where the winners of the competition got to star in their own pop promo.
Client: Hasbro
Agency: OMD
Writer & Director: Rob Ferneyhough
I wrote and directed this brand film for Scrum.com. It was shot in the library at UCL where our hero probably should have been getting his head down and studying...
Client: ESPN
Agency: Hotdog & Mustard Films
Writer & Director: Rob Ferneyhough
When the BBC website went through a major redesign we were asked to a make a promo to show off the new features.
Client: BBC Worldwide
Writer & Creative Director: Rob Ferneyhough
Motion Graphics: Paul Roberts
This commercial for the Nickelodeon Store in Leicester Squarepants is made with a combination of live action, stop motion, stills, motion graphics and quite a lot of pants.
Client: Nickelodeon
Motion Graphics: Stefano Ottoviano
Writer & Director: Rob Ferneyhough
The BBC's financial and business coverage is second to none. They were keen to capitalise on this it increase sales revenue in the financial sector.
I made this film shooting time-lapse in the BBC newsroom and cut it together with interviews from journalists in London, Singapore and New York.
Client: BBC Worldwide
Creative Director/Director: Rob Ferneyhough
Motion Graphics: Paul Roberts
Cricinfo cover every ball of every first class cricket match all around the world. I came up with the concept and tagline 'catch every ball' and then we shot in the UK, India and Australia to prove you can.
Client: ESPN
Agency: Hotdog & Mustard Films
Creative Director: Rob Ferneyhough
Nickelodeon went into partnership with Showcase Cinemas to create a Nick themed children's club. With lots of information to get across the voice over script does the heavy lifting while the pictures tell a separate story to provide engagement for the kids.
Client: Nickelodeon
Animation: Passion Pictures
Writer & Creative Director: Rob Ferneyhough
Johnson & Johnson launched a dedicated range of shampoos for children. This animated song promoted the launch.
Client: Johnson & Johnson
Animation: Studio Baestarts
Creative Director: Rob Ferneyhough